The Georgia legislature punted on legalizing sports betting this past March and is not set to revisit the debate until 2022. However, daily fantasy sports are legal and thriving in the state. Independent DFS provider PrizePicks recently capitalized on this state of affairs by announcing a one-year partnership with the Atlanta Falcons.
The Atlanta-based startup already holds deals with the Atlanta Braves of MLB and the locally-operated esports league Ghost Gaming. Now, PrizePicks is making its first entry into the NFL. The company will be the presenting sponsor of the Falcons’ “Gameday Predictions” Instagram series, which features a different skill position player from the team each week.
The two partners will also team up for several other digital and social media engagements leading up to game day each week.
PrizePicks players to party at Mercedes-Benz Stadium
PrizePicks’ customers will be happy to learn that the company’s deal with the Falcons includes a night of live fantasy drafts at the Mercedes-Benz Stadium. Up to 500 fantasy football players will receive invitations to the event taking place on Sept. 8.
The draft party will take place in the Delta Sky360 Club, featuring Falcons legends from previous seasons and appearances from the Falcons Cheerleaders.
PrizePicks members will also enjoy the opportunity to win Falcons game tickets throughout the 2021 season.
Falcons deepen efforts to legalize Sports Betting
Mace Aluia, Vice President of Corporate Partnership Sales for the Falcons, commented on the new deal.
“We are pleased to be partnering with Atlanta-based PrizePicks. We continue to look for partners who are forward-thinking and creating new opportunities to align our brands and core values with different audiences. Entering the fantasy gaming space is a great new vertical for the Falcons and will add another layer to our best-in-class fan experience.”
The Falcons are eager to follow in the footsteps of NFL teams in states where sports betting is legal and partner with online sportsbooks. All professional sports teams in Georgia have participated in the push to legalize this form of gambling, but efforts have fallen short so far.
“It could very well be that legal mobile betting [in Georgia] isn’t live until 2024… so we’re at least a couple of seasons away from the Falcons really being able to have sports betting partners. But what they can have is real-money fantasy partners like PrizePicks,” said Adam Wexler, CEO of PrizePicks.
PrizePicks launched in Atlanta in 2018 and is now available in 30 states, making it the largest independently owned DFS operator in the US.