FanDuels Tags Ponce City Market For New Atlanta Technology Operations

Posted By Derek Helling on June 22, 2021

Ponce City Market is home to operations for multiple companies already and now you can add FanDuel to that list. The gambling company has announced the selection of the campus for its new technology hub.

When complete, the center will be the epicenter of the company’s online operations. The location also puts FanDuel in an advantageous position in terms of potential future gambling expansion in Georgia.

Ponce City Market to house FanDuel offices

According to a press release from FanDuel, it will renovate 68,000 square feet on the campus’ third floor. It plans to employ 900 people at the site. Staff will fill a variety of roles, including:

  • Product development
  • Software engineering
  • User experience
  • User interface

“Ponce City Market is the perfect location for our new technology campus and reflects our commitment to becoming a central part of the Atlanta corporate footprint,” Sarah Butterfass, Chief Product Officer for FanDuel Group, stated in the release. “This historic building offers our employees a blend of old-world charm, cutting edge sophistication, and modern amenities that will deliver an unmatched working environment. Additionally, its location allows us to build deep ties to Atlanta’s diverse pipeline of talent coming from its many top-flight universities.”

This announcement answers a major question from FanDuel’s earlier publication about its intent to place these operations in the Atlanta area. However, some questions remain. Among them is a timeline for the completion of renovations.

Additionally, it’s not yet clear which GA colleges and universities will take part in FanDuel’s educational programs. Whether any of the GA sports entertainment corporations will get involved is also speculative right now.

FanDuel is now uniquely positioned in GA now as compared to its competition, though. That applies not only in terms of operating in the state but the new location as well.

Could proximity lead to collaborations?

While the Ponce City Market is a solid distance from the Atlanta Motor Speedway and Truist Park (where the Atlanta Braves play their home games), it’s less than four miles from Mercedes-Benz Stadium, Philips Arena, and State Farm Arena.

That puts FanDuel in a prime position to court sports betting partnerships to reach fans of the Atlanta Dream, Falcons, Hawks, and United FC. Naturally, the GA Legislature and probably the state’s voters will have some say in that.

Earlier this year, GA lawmakers passed on a legislative package that would have put the matter of Georgia online sports betting legalization up to a popular vote. The proposed framework would have let sportsbook operators like FanDuel into the state.

Should similar proposals succeed in the future, FanDuel could be ready to pounce. Its looming presence at Ponce City Market could give it an edge in securing other prime real estate.

Photo by David Goldman / The Associated Press
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