Daily fantasy sports operator PrizePicks and the Atlanta Braves have extended their partnership, which began in 2020.
PrizePicks’s headquarters is in Atlanta, where the company was founded. For PrizePicks CEO and co-founder Adam Wexler, continuing the partnership with the Braves was a no-brainer.
“We are thrilled to continue our ever-growing relationship with the Atlanta Braves. As a homegrown company born in Atlanta, it is a priority for us at PrizePicks to engage with local fans by continuing to bring amazing experiences to Braves Country.”
Over the last four years, PrizePicks has also extended its footprint in Georgia, recently announcing its intention to expand and upgrade its headquarters in Georgia’s largest city.
PrizePicks has grown into a major DFS company
Daily fantasy sports in Georgia exist in a legal grey area, as no law addresses DFS contests. That has allowed DFS companies like PrizePicks to take hold in Georgia in the absence of legislative action.
Wexler spoke of the growth of PrizePicks as he announced the partnership extension.
“PrizePicks was born in Braves Country, and over the past few years, we have shared many celebrations at The Battery Atlanta while growing from a startup just down the road to becoming the No.1 fantasy sports operator in the country. We look forward to being a part of the next chapter of memories with our hometown team.”
A large bulk of the extended deal is marketing-based. PrizePicks will have extensive sign coverage at Truist Park and will sponsor a segment on the Braves Radio Network pregame show called “Pick of the Game.” PrizePicks and its customers are also being given access to VIP experiences during the season. This is in addition to the expansion of the partnership last October.
Jim Allen, senior vice president of corporate and premium partnership with the Braves, shared Wexler’s excitement.
“PrizePicks has been a valued partner for years. They are the leader in their industry and a prominent local Atlanta business, and we are happy to extend our relationship with them for the 2024 season.”
PrizePicks also partners with the Atlanta United
PrizePicks has actively invested in the state in multiple ways beyond its partnership with the Braves. The company also partners with the Atlanta United of Major League Soccer.
Additionally, the company plans to build a new 33,000-square-foot extension to its headquarters in the Star Metal Building in Midtown Atlanta.
Wexler said the new headquarters could create 1,000 new jobs in seven years with an estimated economic impact of $25 million.
“Atlanta has always been our home, where we are redefining mobile sports entertainment. This move to Star Metals will help us create more world-class, high-skilled and high-wage jobs in our great city while we deepen our connections across the community.”
Despite the lack of legal clarity on DFS in Georgia, Gov. Brian Kemp is fully on board with PrizePicks.
“Georgia continues to be a driver of tech growth and innovation, attracting innovative companies with its unique mix of talent and infrastructure. Today’s announcement is a reminder of our strength in both welcoming new projects as well as creating an atmosphere where existing businesses can expand and thrive. I look forward to seeing the impact of these thousand jobs on the Atlanta community.”
