Long gone are the days of picking up the phone, connecting with a Ticketmaster representative, placing an order, and eagerly awaiting an envelope containing tickets to an anticipated event.
Those were the Dial–Up Days, when the internet was in its infancy. The digital revolution was a mere concept and not a reality.
Now it’s no-holds-barred: everything interconnects.
Times have certainly changed, but how?
Smartphone apps are true point-of-sale systems in our pockets and algorithms based on metadata create our own consumer avatars.
Recommendations are pushed into our feeds and create top–of–mind awareness of the litany of options and events we have at our fingertips. Additionally, companies create preference patterns based on previous purchases.
It’s all a rather intricate system, created to personalize the opportunities presented to a specific patron.
The ticket sales industry is harnessing and leveraging this data. With this standpoint, they turn the standard fan experience into a curated fan journey. Therefore, it naturally follows that Front Office Sports finds itself joining in an entrepenurial partnership with Ticketmaster.
Recently, they launched a free e–learning course on building the ideal fan experience. The course emphasizes using sterling service, data, and analytics.
Getting to know the way the system works
Modern Ticketing Essentials: Beyond the Ticket is a free, six-part course designed to bring the latest information on bringing immersive fan experiences to your audience.
It takes you from point of purchase to the post-attendance social review on how the event was a game–changer. Truthfully, this is a fantastic way to acquaint yourself with the market.
It’s an ideal course for marketers not only looking to get to know their audience even better, but to use data–driven insights to deliver a one–of–a–kind fan experience that keeps them coming back.
At its core, this Front Office Sports – Ticketmaster course is about converting single–game attendees into season ticket holders by learning what ticket purchasers really want at an NFL or NHL game, and utilizing that knowledge to build personalized experiences.