The Georgia Lottery is a staple in the state. In fact, it’s the only legal gambling presence readily available to Georgians. While it’s the only game in town, the Georgia Lottery must take steps to stay fresh with emerging audiences.
In 2022, that means an interactive, digital-facing product. And by locking in a pair of tech partnerships, the lottery has shown it’s looking forward to the future.
Last week, the Georgia Lottery Corporation put two separate deals into place. The first is a seven-year extension of its contract with tech partner IGT. And the second is a new partnership with NeoPollard Interactive, an industry-leading provider of iLottery and iGaming solutions.
The pair of contracts put the public on notice of the lottery’s commitment to best-in-class gaming options for Georgians.
NeoPollard Interactive provides a unique gaming portfolio
NeoPollard Interactive will bring its suite of unique lottery and casino games to the Georgia Lottery. And given the immense popularity of COAMs, these gaming offers should find their way to local COAM vendors.
Doug Pollard, Co-CEO, NeoPollard Interactive said:
“We are thrilled to have the opportunity to partner with the Georgia Lottery to expand its game portfolio offering. NPi’s exciting and engaging game content will help the Lottery appeal to a wider demographic of players by offering more options to play online and more reasons to keep coming back.
We are confident that our games will resonate with players in Georgia and support the Lottery in generating revenue to fund essential education programs in Georgia.”
Georgia re-ups a longstanding partnership with IGT
With IGT, the Georgia Lottery extends a partnership that began in 1993. One component of the contract extension includes cashless functionality on more than 10,000 point-of-sale lottery terminals throughout the state.
Jay Gendron, IGT Chief Operating Officer, Global Lottery said:
“As one of the most successful lotteries in the US, the Georgia Lottery has relied on IGT to deliver growth-driving lottery products for nearly 30 years. The Georgia Lottery has consistently embraced the evolving lottery landscape with ease, seeing the many benefits of IGT’s innovative solutions.
The deployment of IGT’s industry-leading cashless technologies, advanced lottery and iLottery system upgrades and new retail hardware as part of this contract extension will support the Lottery’s plans for future growth.”
The lottery will always be a strong player in Georgia, but that doesn’t mean it can rest on its laurels. Especially in an on-demand era where smart devices provide up-to-the-second availability.
Legal sports gambling in Georgia may be approved in 2023. If so, then it’s a worthwhile investment by the Georgia Lottery Corporation to update and revamp its offerings and infrastructure.